Apple wants podcasts inside Apple Podcasts to put the digital equivalent of a parental advisory on podcasts with foul language or mature topics. While this is very subjective across cultures, it’s presumed the benchmark for explicit content is based on the norms in the United States. While the feed for our show made it into the Apple Podcasts listing without a clear definition this is one designation you may want to include.
If you fail to label explicit content in your podcast, Apple may update it for you per their creator guidelines.
If you do use explicit content in your show, the tag for your feed looks like this: <itunes:explicit>true</itunes:explicit>
A nice wholesome podcast gets no label at all using this tag: <itunes:explicit>false</itunes:explicit>
