iTunes Custom RSS Tags – Item Tag Implementation

Beyond the specific <channel> tags within the <itunes:x> tag collection, some of the tags are optimized for assigning more information to individual episodes of your podcast. These tags are placed inside the <item> and </item> tags for each entry listed in your RSS 2.0 feed. Depending on which software app you use for publishing a podcast, these may be handled automatically or you may need to manually add them to each item. At the moment, making a modification to WordPress and Movable Type RSS 2.0 templates is the easiest way to add these tags to your feed. Hosting services like LibSyn are handling many of these configuration issues automatically, which is a massive value-add for anyone paying for their service.
<itunes:author>Name of Podcast or Your Name</itunes:author>
<itunes:subtitle>255 char summary of episode</itunes:subtitle>
<itunes:summary>4000 character show notes of podcast</itunes:summary>
<itunes:keywords>Keyword1 Keyword2 Keyword3 Keyword4</itunes:keywords>
<itunes:category text=”Category”>
<itunes:category text=”Subcategory” />